Have you heard the term “email marketing?” If you haven’t, just check your email inbox. Emails you get from your favorite retailer, or even informative pieces sent from a carrier, are no accident. Instead, they are planned marketing pushes designed to establish brand recognition, as well as generate exposure and revenue to keep their business thriving.

As an insurance agent, you too can open up the benefits of email marketing, and we can help. In this webinar, we are going to touch on how you can send value to your agency’s marketing efforts through email. From a brief introduction to best practices for setting goals, creating campaigns, and planning long term, the goal of this webinar is to introduce insurance agents, like you, to this worthwhile marketing channel.

We’ll also open up on common challenges you may face as an insurance agent; with solutions we’ve discovered to avoid the junk folder through our partnerships with more than 1,300 insurance agencies.

Email marketing has the greatest return on investment (ROI) when compared to other marketing channels. So, what are you waiting for? Invest some time to the basics before graduating to more in-depth strategies designed specifically for insurance agencies.

Agenda

1. Email Marketing Introduction
- What is email marketing?
- Why does email marketing work for insurance agents?

2. Setting Goals
- Identify your goal
- Common goals of insurance agents

3. Creating Your Campaign
- Platforms available
- Importance of content

4. Planning
- Content calendar creation
- Send frequency

5. Common Challenges
- Avoiding spam filters
- Pulling your email list
- Segmenting your email list