Social media is no longer just a trend; instead, it is an integral part of your clients’ daily lives. Even in its simplest form, social media can drive conversations, as well as connect individuals to family, friends, and even brands.
To turn prospective clients into policyholders and keep them engaged throughout their tenure, it is critical for insurance agents to get social! In this webinar, we are going to cover how you can expand your reach and engage clients through social media. From a brief introduction to investing time to the right social channels, aligning posts with agency goals, and building a fanbase, the goal of this webinar is to introduce insurance agents, like you, to this worthwhile marketing channel.
We’ll also post common challenges you may face as an insurance agent; with solutions we’ve hashtagged through our partnerships with more than 1,300 insurance agencies.
To start trending your social media strategy in a positive direction, scroll through this webinar before adding more in-depth strategies friended specifically by insurance agencies.
Agenda
1. Social Media Introduction
- What is social media?
- Why does social media work for insurance agents?
2. Platform Overview
- Identifying the right social channels for your agency
- Optimizing your agency’s social media pages
3. Aligning Posts with Goals
- Common goals of insurance agents
- 80/20 Rule
- Expanding post reach
4. Building a Fanbase
- Know your brand, know your audience
- Organically build your following
- Engaging with your audience
5. Common Challenges
- Managing post frequency
- Adhering to platform guidelines
- Setting perimeters
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